The core of the design idea revolved around creating focal points which create interest. The first focal point is the design itself consisting of three masses which are placed in ascending order and make sure your eye gradually moves along the skyline of the building, soaking in the entire façade and its details.
In-between the facade are the display screens which are the second focal point of the design. The vertical anatomy of the façade also guides the eye towards the display screens which become a point of interest from both horizontal and vertical directions. In short, the design of the façade keeps the eye captive and makes sure that the points of interest get attention, which, in return attract visitors towards the buildings giving a welcoming feel.