Choosing the right visuals can have a make or break impact on your architectural project. To get your project off the ground, you need other people to catch your vision. The more clearly and interactively you can showcase your ideas, the more effective it can be. Photography and 3D renderings are two popular ways to do this — but which one is best? Let’s explore.

Choosing the Right Option for Your Project

If you’re debating between 3D rendering and photography, here are a few things to keep in mind:


If real photos are your highest priority, photographs capture reality in a way that 3D rendering cannot. However, while 3D renderings might not take a snapshot of a real-world space, the images presented are impeccably realistic. Even a trained eye often cannot distinguish between real photos and 3D renderings.


How much time do you have on your hands before presenting your project? If the answer is tight, 3D rendering will be your best friend. Designers and architects can use advanced technology to create renderings quickly, allowing for faster production time than a photography shoot and edit.

Furthermore, 3D renderings allow you to present captivating images at an earlier stage in the process. Unlike photography, which requires you to complete the building and interior design processes, 3D rendering can help spread your vision before you complete the finishing touches.


3D renderings allow you to retouch, change angles or make adjustments to your building at any point in the process. Photography, on the other hand, offers a limited scope to play around with. If you’re anticipating making changes throughout the process, 3D renderings offer the ultimate customization options.

With these considerations in mind, let’s look at some of the specific benefits of both 3D rendering and professional photography.

Benefits of 3D Rendering and Photography

By |2020-03-18T11:45:11+00:00March 18th, 2020|Architecture, Buildings, Construction, Engineering, Marketing|